Take action now!

Photo of Make Fruit Fair demonstrationThere are many ways of improving the lives of people who produce our tropical fruit. Some of them don’t require more than a few clicks of the mouse – you can send an urgent appeal directly to those who are responsible for the violation of people’s rights or destruction of the environment from your living room or armchair. Nothing is easier than talking about our campaign to your friends and family and recommending our website. Fruit stories won’t have happier endings without your help – get involved!

How can I take action?

  • Get involved and take action
    Spread the Make Fruit Fair! Campaign – in real life or virtually!
  • Respond to urgent actions
    Help people in specific cases of rights violations – every e-card counts!
  • Lobby for change
    Politicians need to hear your voice – make sure that the needs of small producers and plantation workers stay on the political agenda.
  • Resources
    Download campaign materials and other resources.
  • Campaign materials
    Order Make Fruit Fair! campaign materials for your event

Why get involved?

  • Workers and small farmers should not be forced to pay a high price so that we can enjoy cheap tropical fruit.
  • If we do not help to change how tropical fruits are traded, small producers, and workers will not earn a living wage which traps them and their families in poverty
  • If rights are eroded in one part of the world they will eventually lower everywhere as the pressure of global competition pushes other parts of the world to similarly reduce costs through reducing labour rights.
  • We have a global responsibility to protect our environment – our consumer choices can have a direct impact on how it is treated.
  • Because you have the power – as a consumer, an activist and a citizen – to make a difference to the lives of the people that grow and harvest the fruits that you eat.
  • Because you have the freedom to defend your rights and express your opinions – and want others to enjoy these rights too.

What is the impact?

  • Lobbying politicians can contribute to structural changes that improve the situation of workers in developing countries through regulating how supermarkets treat their suppliers, including paying sustainable prices to their suppliers.
  • Responding to urgent actions can put pressure on companies to provide better health and safety equipment or reinstate unfairly sacked workers. Sending an email to a company or retailer means they know that you are aware and care of what the real situation on the ground is… and are watching them! This pressure encourages companies to act proactively to improve conditions for workers and talk to the unions that represent them.
  • By visiting this site and then telling others what you have learnt you are raising awareness and increasing the number of people who may take action in the future!